Peter Navarro, noted economist and public policy commentator, will be the headline speaker at the Keynote Dinner for the 2009 California Steel Framing Forum and CFSEI National Annual Conference on May 20 – 21 in Anaheim, Calif. Navarro’s keynote presentation is designed to help attendees become their own business cycle forecasters, capable of protecting their financial resources from the ups and downs of the business cycle and related stock market cycle. Navarro’s presentation will take place at the Keynote Dinner which commences at 6:30 p.m. the evening of May 21 at Disney's Paradise Pier® Hotel.

Anticipating key movements and turning points in the business cycle enables executives to apply a set of well-timed strategies and tactics to recession-proof an organization during down portions of the business cycle, and leverage opportunities when times are good. That is the premise of Navarro’s presentation “Always a Winner: Managing Companies & Money in an Up and Down Economy” which will form the core of his keynote presentation at the California Steel Framing Forum.

Peter Navarro, a business professor at the Merage School of Business, University of California-Irvine, gained distinction for his “big picture” application of a highly sophisticated but easy to learn macroeconomic analysis of the business environment and financial markets for investors and corporate executives. He is a regular contributor on CNBC, and has been featured on “60 Minutes,” and his articles have appeared in Business Week, Los Angeles Times, The New York Times, The Wall Street Journal, Harvard Business Review, MIT Sloan Management Review and the Journal of Business.

A prolific author and commentator on a wide range of economic and public policy issues, Navarro authored the bestselling book, “The Coming China Wars.” He has been called upon to testify before the U.S. Congress and policymakers on the threat posed by China’s unfair trade practices. Professor Navarro’s other books include the path-breaking management book, “The Well-Timed Strategy,” and the bestselling investment book “If It Rains in Brazil,” and “Buy Starbucks.” He received a Ph. D. in economics from Harvard University.

The 2009 California Forum includes numerous expert speakers and intensive training sessions on topics ranging from structural design, code changes, green building standards, rating systems and compliance, sound transmission issues, insulation, fire-rated assemblies and other essential topics in constructing structures for the 21st Century. The Steel Framing Alliance (SFA) is a passport provider of the American Institute of Architects (AIA)/Continuing Education System (CES) program and participants will have the opportunity to earn up to 11.25 Learning Units. Professional Development Hours (PDH) will also be offered.

The California Steel Framing Alliance (CASFA), and the Cold-Formed Steel Engineers Institute (CFSEI), the technical council of the SFA, are hosting the Forum and Conference with sponsorship provided by Simpson Strong-Tie, Inc., Dietrich Metal Framing, International Association of Plumbing and Mechanical Officials – Evaluation Service (IAPMO-ES), Aegis Metal Framing, a division of MiTek, CEMCO, TrusSteel, an ITW Company, Hardy Frames and John F. Butts & Associates, Inc.

Online Registration, a full program schedule and descriptions of technical sessions, and information on sponsorship and exhibiting is available online at www.steelframing.org.

Source: Steel Framing Alliance