January 7, 2009
Steelmakers Move Cautiously To Raise Prices, Reopen Mills

In an early sign that some steel prices may have bottomed out, steelmakers in the U.S., China and some other countries are attempting limited price increases and reopening a handful of mills that were closed because of weak demand a few months ago.

It isn't clear whether the price increases will stick, however. Steel sellers often announce price increases or special surcharges, only to relent in the face of customer opposition or if rivals don't follow suit. Nor is it clear whether the price increases reflect more demand or lower inventories.

Troubled auto makers, contractors, appliance and equipment makers have cut back on their steel purchases. The majority of mills closed over the last few months remain shuttered and many around the world are operating below 50% of their capacity. The U.S. manufacturing sector recently reported that new orders are at their lowest level in six decades.

But steelmakers signaled cautious optimism that there is enough demand to support price increases in some parts of the world. Pittsburgh-based Allegheny Technologies Inc. said it would increase its surcharges on electrical steel by 55% beginning in February to $321 a short ton. (A short ton is about 0.9 metric ton.) Surcharges are tacked on to base prices, typically to account for raw-material costs, and can change monthly.

AK Steel Holding Corp., based in West Chester, Ohio, said it is raising the surcharge on February shipments of electrical steel to $165 a short ton from $10 a short ton. The percentage can't be calculated because the company doesn't reveal its base prices.

ArcelorMittal, the world's largest steelmaker by output, said it will reopen its wire rod mill in Georgetown, S.C., next Tuesday. The Luxembourg-based company on Dec. 5 shut down much of the mill, laying off 300 workers, citing slack demand and low prices.

In China, several steel mills have announced price increases ranging from 5% to 25% for a variety of products. Baosteel Group Co. and Anshan Iron & Steel Group Corp. said that they will raise their prices for hot-rolled coil steel, a basic product that is processed into many steel applications. Baosteel also said it will increase production at some of its mills.

In Turkey, the price of domestically produced hot-rolled coil will rise about 4.5% this month to $460 a metric ton as demand for construction has begun to return. Japanese steel-industry executives said Tuesday they expect the steel market to start recovering around midyear as inventories decline and steelmakers reduce output.

Steel is a bellwether industry for the world economy because the metal is used in everything from appliances to commercial construction to bridges. The proposed price increases and isolated plant openings indicate that parts of the global industrial base might be less anemic than they were.

Steel analysts, noting that the market remains generally weak, said the proposed price increases may reflect decreased inventories rather than stronger demand. "Steel demand will likely remain weak in 2009," according to Moody's Investors Service. "We expect that the rate of downward movement will slow and that a level of stabilization should occur in the second half."

U.S.-based steelmakers are banking on the proposed stimulus plan by the administration of President-elect Barack Obama to spur consumption for infrastructure projects, although that might not filter down to steelmakers for a year.

Certain European countries are further from potential recovery, analysts said. German, Ukraine and Polish mills are still scaling back production and laying off workers in an effort to bring production in line with demand.

Source: The Wall Street Journal, January 7, 2009

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Brought to you by the Steel Framing Alliance (SFA) on the first Wednesday of each month, Framework Online arms you with the latest news and commentary on the steel framing and construction industries. In addition to industry headlines, trends and project profiles, Framework Online provides information and ideas that will better enable members to increase their participation in the residential and commercial construction markets.