March 5, 2008


SFA Launches “Steel is the New Green” Campaign
While many people recognize steel’s recycled content as its hallmark environmental attribute, few are aware of steel’s many other green benefits – and why the Steel Framing Alliance (SFA) has launched its “Steel is the New Green” campaign that features several communications devices including editorial, collateral and advertisements.

The Alliance kicked off the new campaign at the National Association of Home Builders’ (NAHB) International Builders Show™ in Orlando last month with a full-page, full-color ad insertion in the February edition of NAHB’s Green Builder magazine. With several insertions scheduled in industry trade publications throughout the year, the ad promotes steel as a recognized green building material steel that is also energy-efficient, durable and long lasting. And in the spirit of the strong green building emphasis at this year’s IBS, the SFA produced “Steel is the New Green” T-shirts for its member companies exhibiting in Steel Central to wear during the show’s “Green Day,” a day NAHB dedicated for green building, and to give away as prizes.

Beginning this month, the new ad is also scheduled for several insertions in Construction Specifier magazine. Click here to see the Steel is the New Green Ad

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March 5-9, 2008
ABC National Craft Championships
San Juan, Puerto Rico More
March 11, 2008
“Cold-Formed Steel Structures” Seminar
Greenville Technical College
Greenville, SC More
March 13, 2008
Current Code Changes Affecting Composite Limiting Height Tables
Atlanta, GA More
March 13-15, 2008
Steel Framing Training for Builders, Contractors and Lead Framers
Hattiesburg, MS More
March 23-27, 2008
AWCI Annual Convention & INTEX Expo
Paris/Bally’s Las Vegas
Las Vegas, NV More
April 1, 2008
CFSEI Annual Meeting
Orlando, FL


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Brought to you by the Steel Framing Alliance (SFA) on the first Wednesday of each month, Framework Online arms you with the latest news and commentary on the steel framing and construction industries. In addition to industry headlines, trends and project profiles, Framework Online provides information and ideas that will better enable members to increase their participation in the residential and commercial construction markets.