SFA NEWS

SFA Launches “Steel is the New Green” Campaign
While many people recognize steel’s recycled content as its hallmark environmental attribute, few are aware of steel’s many other green benefits – and why the Steel Framing Alliance (SFA) has launched its “Steel is the New Green” campaign that features several communications devices including editorial, collateral and advertisements.

The Alliance kicked off the new campaign at the National Association of Home Builders’ (NAHB) International Builders Show™ in Orlando last month with a full-page, full-color ad insertion in the February edition of NAHB’s Green Builder magazine. With several insertions scheduled in industry trade publications throughout the year, the ad promotes steel as a recognized green building material steel that is also energy-efficient, durable and long lasting. And in the spirit of the strong green building emphasis at this year’s IBS, the SFA produced “Steel is the New Green” T-shirts for its member companies exhibiting in Steel Central to wear during the show’s “Green Day,” a day NAHB dedicated for green building, and to give away as prizes.

Beginning this month, the new ad is also scheduled for several insertions in Construction Specifier magazine. Click here to see the Steel is the New Green Ad