March 5, 2008


By Todd Setter, Market Development Representative
West Coast, Steel Framing Alliance

West Coast Developers Continue Building Midrise Projects
With very little activity in the single family housing market on the West Coast, most of the construction projects currently in development are in the mid-rise and multifamily segments. Since the sluggish housing market has also resulted in slow condominium sales, many developers are reevaluating their projects – with an eye toward diversifying their portfolios by adding apartment buildings to the mix.

The observed West Coast trend is consistent with the findings of a national survey conducted last year by the National Association of Home Builders (NAHB) Research Center. This study was conducted to determine how the soft housing market has impacted their operations, purchasing habits, material usage, and adjustment to homeowner attitudes in this buyer’s market. Many builders said they have simply changed their business operations in response to the soft market and increased competitive pressures. While most home builders will continue to build more homes as a means to generate more revenue, many are shifting from mainstream to specialty markets; from suburban to urban development; and from single-family to multi-family units.

Both these trends toward urban markets and the multifamily segments are favorable for steel framing. These types of construction projects and the demand for higher returns from the high cost of land increases the significance of such benefits as lower insurance costs, shorter construction cycles, and building codes that allow higher density construction with steel framing.

By changing strategies, developers continue to build, investors earn their profits, and the steel framing industry benefits from the increased demand for cold-formed steel and continued market growth.


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March 5-9, 2008
ABC National Craft Championships
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March 11, 2008
“Cold-Formed Steel Structures” Seminar
Greenville Technical College
Greenville, SC More
March 13, 2008
Current Code Changes Affecting Composite Limiting Height Tables
Atlanta, GA More
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Steel Framing Training for Builders, Contractors and Lead Framers
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AWCI Annual Convention & INTEX Expo
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CFSEI Annual Meeting
Orlando, FL


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Brought to you by the Steel Framing Alliance (SFA) on the first Wednesday of each month, Framework Online arms you with the latest news and commentary on the steel framing and construction industries. In addition to industry headlines, trends and project profiles, Framework Online provides information and ideas that will better enable members to increase their participation in the residential and commercial construction markets.